Branding

Modeled and skecthed on iPad using Procreate, and finalized in Adobe Illustrator for TableScapes, a small business table decorator.

The owner wanted a retro logo with hints of Audrey Hepburn and 1950’s mid-modern styling. The project required research, curation of Hepburn's movies, and library visits to browse magazines covers and reimagine her influence today.

Project began with question: What are you known for and why? Through observation and discussion, answers emerged to fill in the gaps while exploring themes, trends, and insights.

Ultimate Frisbee

In ancient times, people threw things into the air until they became a sport. A disc was one of those things. Unfortunately, it hasn’t caught on today like other objects of different shapes. Maybe flying saucers seems too alien for sports fans to take them seriously. Whatever the reason:

“It's time to carve out a new paradigm and end the false narrative of what a sport should be…”

Rhythm

Comic strip artist are more than humorist, they are also directors trying to illustrate the pace of their humor with timing and precision. How do they do this? With a dimensional container of some kind called a panel.

“…panels, or square boxes surrounding comic strips, are very important aspects of rhythm…they show the order of the story through scenes…”

Smilodon

Smilodon pencil & paper sketch reimagined as 3D layered art for LinkedIn article: Shape Language.

“Shape Language is the concept of using shapes to communicate ideas. It is used in advertising, filmmaking, politics, and other forms of communication. Shape language enables understanding about our relationship with the natural world over millions of years. For example, in the case of nimbus clouds forming large bunches of circles in the sky, there is no doubt rain will fall...”